I can't reinstall windows.

Hi, All
Latte Panda 2G+32. OS reinstall doesn't work.
http://docs.lattepanda.com/content/1st_edition/os/
Download LattePanda v1.1 2G x86 image.zip from the above site, transfer it to a USB memory, set the volume label to WINPE, attach it to LattePanda and start it up, it will not run due to the error on the attached screen.

What should I do?